The day begins by setting the scene for FutureDrive 2025 — highlighting the themes shaping the agenda and asking the big question: as the industry evolves, are we keeping pace?
Delve into the data shaping the next decade of car buying with the shift to electric and challenge long-held assumptions in consumer attitudes and expectations.
Buying a car shouldn’t be harder for women. This session explores how the industry can communicate smarter and create marketing that’s inclusive without being stereotypical.
EVs are everywhere, but are consumers convinced? Explore what drives interest, what holds buyers back, and whether the industry is delivering the right support.
Younger buyers are rewriting the rules. Discover their mindsets, habits, and expectations — and why failing to adapt could cost brands the next generation of customers.
AI is reshaping research, retail, and engagement. Explore how it’s changing the game and the risks and opportunities it presents.
Reflect on the day’s insights and join a closing drinks reception to continue the conversation.